Enchroma
New Shades
CW: Ella Romine / AD: Ally Engleman
The world is losing color, but for 300 million people it’s been lost. Enchroma’s mission is to inject color into the lives of those who need it most.
The Activation
We decided to expand Enchroma more than the typical ad platforms. Enchroma will partner with movie theaters, museums, and concert venues. Enchroma booths will pop up in these locations where people can borrow our glasses to experience the exciting events with more color.